a dear friend of mine has started a new company called code, center of digital excellence - code is basically about digital consultancy, academy, lab and events.
as a first step, code will be bringing a canadian digital marketing guru, paula gignac to the region - reading paula's profile has put everyone i have ever met in the digital world at shame! here's an overview of her caliber:
A recent inductee into the Canadian Marketing Hall of Legends, past President of IAB Canada, and former Vice President of Rogers Women’s Group of Websites -- is recognized throughout the industry as an award-winning author of Digital marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Parmalat, Proctor + Gamble, Hershey, and more. A mentor extraordinaire, she has more than 16 years of experience in Digital and is the “go-to” expert and thought-leader on Interactive marketing and advertising trends in Canada. She was also the creator and chief instructor of IAB Canada’s industry-leading Intensive, One-Day Course in Interactive Marketing + Online Advertising for eight ground-breaking years; and followed this accomplishment by creating similarly-successful One-Day Courses in Social Media, Paid Search, SEO and Mobile Marketing as well. Originally trained as a Wildlife Biologist specializing in “optimal foraging”, Gignac’s perspective on Interactive is about as yin-yang as it gets… Add in her turns as a writer and an artist, and you understand why a legacy of creativity, innovation and excellence permeates the entirety of her career.
paula will be in kuwait for a 2 day digital marketing boot-camp on november
1st and second 24th & 25th at radisson blu - she will give attendees a comprehensive overview of all-digital marketing disciplines, how various channels work in coordination with various advertiser objectives within the purchase funnel and how they are integrated with your marketing and communication strategy.
this is not a routine conference or a digital monologue, it is a serious workshop that will greatly benefit anyone in marketing, advertising, pr and media - all the best my friend, i am sure this will be a success, be it in kuwait, bahrain or qatar.
you can buy your tickets online here and benefit from an early bird price, book now!