


i visited horeca's exhibition (hotels, restaurants, cafés) yesterday and what a disappointment! to start with, you can't simply walk in, you are stopped cold at the entrance and redirected to a side table where you're asked to give a business card and wait for a few minutes for data entry - then your personalized entry card is printed, which by the way, i had to assemble myself and attach to the lanyard - once this is done, you are welcomed in and given a bag full of brochures, which feels light for the first 3 minutes, but soon becomes a real burden!
as for the participants, i wasn't impressed at all, there was nothing new, same old food products left right and center - perhaps starfruit had some cool vegetables and fruits, like these new colorful baby potatoes and the wide choice of fresh mushrooms, swiss, french, white, black.. you name it.
the fruit carving competition drew some crowd, and four films (printing press) stand was the most outstanding.
my understanding is that such events are the cradle for the latest inventions, cutting-edge technology and newest products, but what i saw was a far cry - so if you really, really, really, really bored, do visit the exhibition today, but i recommend you watch a movie instead or even take a long nap, it will do you some good!