Archive for the ‘Mall VS Mall’ Category

Mall marketing battles move to parking levels

Saturday, December 11th, 2010

mall competition is at its peak and every mall is trying hard to stir traffic its way, hence the different events organized here and there as well as an array of in-mall promotions - parking lots are no different from the upper levels, here too every mall is offering benefits to his consumers so they feel at ease when they park, and why not chase them with ads at the same time - the avenues has installed a beautiful counter system that informs customers of parking availability whilst marina mall has dedicated a whole isle for women - as for advertising space, marina went for personalized little signs placed in front of every car park whilst the avenues opted for big megas for the many - will the battle move to roof tops now, it sure is a good idea for shisha shops..

Malls, yesterday & today (Souk Alkabir VS 360)

Tuesday, November 9th, 2010

during its heydays souk al kabir was the coolest place in town, will your children say the same about the 360 mall twenty years down the road?