Archive for the ‘My Crazy Little Evil Plan’ Category

My Crazy Little Evil Plan – Part 7 (final episode)

Tuesday, November 23rd, 2010

brand positioning is one of the fundamental laws of advertising, if you do not position yourself in the mind of the consumer he will not be able to form a certain perception of your brand - when you talk to a young audience you should take an irreverent brand positioning with an anti-establishment reputation, and that's what 965malls.com is all about, see.. no dogs, no cycling and no 965malls.com - now that we have an outlaw positioning in the mind of our young consumers we can be sure that this brand will continue to live "evilly" ever after..

part 7: brand positioning

step1: head to the nearest mall around you

step2: write your blog on a post-it note

step3: put the note up on the evil sign to associate with evil actions

step4: evil laugh

Previous crazy little evil plans: (Part1) (part2) (part3) (part4) (part5) (part6)

My Crazy Little Evil Plan – Part 6

Monday, November 22nd, 2010

guerrilla marketing campaigns are unconventional and they usually target consumers in unexpected places creating a unique, engaging and memorable brand experience - toilet advertising is a good example of guerilla marketing, but unfortunately it is often misused like this soap brand who is trying to catch the consumer in a very wrong moment - who would read an ad when he is rushing TO the toilet cabin? in our professional opinion, a smarter use of guerilla marketing is catching the consumer when he is walking OUT of the toilet cabin as research has shown that consumers are more receptive to a message after an "aaaahh" and not during an "agghhhh"

part 6: toilet advertising

step1: head to the nearest mall around you

step2: write a clever message on a piece of paper "once you took that dump, leak or both, you can focus and remember 965malls.com"

step3: underline your blog name or use bold fonts if you have a problem drawing straight lines

step4: remember your social cause and reinforce your positioning by adding an environmental friendly message - "save a tree, do not trash this message"

step5: put your message up inside the toilet cabin as explained in the introduction and as per the research findings

step6: evil laugh

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1) (part2) (part3) (part4) (part5)

My Crazy Little Evil Plan – Part 5

Sunday, November 21st, 2010

promotions are the most successful forms of advertising in kuwait, hence if you don't plan for promotions your campaign will not easily sell, be generous and give customers something they will value and make sure EVERYBODY WINS!

part 5: promotion

step1: cut a piece of paper into small tabs

step2: write your catchy promo message focusing on the FREE gift, i.e nice branded bookmarks

step3: write your blog on the little tags, rather on the nice branded bookmarks

step4: post the ad on the sultan center message board

step5: evil laugh

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1) (part2) (part3) (part4)

My Crazy Little Evil Plan – Part 4

Saturday, November 20th, 2010

part 4 - join a social cause

step1: write your blog on post-it notes

step2: leave a smart message that positions you as a friend to the environment and hide your primary goal - "recycle now, stick this post-it note on the car next to you.."

step3: place the post-it notes on the vehicles parked in the marina crescent

step4: watch earth-loving people do the job for you, the multiplier effect

step5: evil laugh

step6: strong wind blows unexpectedly

step7: back to step1

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1) (part2) (part3)

My Crazy Little Evil Plan – Part 3

Friday, November 19th, 2010

part 3 - ambient media

step1: evil laugh

step2: write your blog name on tiny bookmark stickies

step3: stick them on the back of your visiting mother-in-law as she shops around the avenues

step3: watch her take a long walk and enjoy the sweet moments

step4: evil laugh from the heart

step5: wife gives you evil looks

step6: you take the stickies off your mother-in-law's back

step7: you try the stickies on your kid's back

step8: wife gives you severe evil looks

step9: you settle down for starbucks tables

step10: wife couldn't care less

step11: minor evil laugh

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1) (part2)

My Crazy Little Evil Plan – Part 2

Thursday, November 18th, 2010

part 2 - tag along advertising

step1: you cut an A4 paper into small pieces

step2: you write your blog name on a handful of strips

step3: you head to starbucks, grab a couple of magazines and staple your strip ads on page 3

step4: you come across an ironic ad that says just say no to unaudited media and staple your strip ad there

step5: you return the magazines where they belong to

step6: evil laugh

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1)

My Crazy Little Evil Plan – Part 1

Wednesday, November 17th, 2010

so you start a new blog and you decide to promote it with 00.00 kd budget - that sounds like an interesting challenge? follow "my crazy little evil plan" to advertise 965malls in let's say, "nontraditional ways"..

part 1 - product placement

step1: you're drinking coffee at caribou 360, you grab one of their cute "list your favourite" napkins and write down your blog name

step2: you put the napkin on one of the tables and wait for a customer to see it

step3: bad idea, the cleaning boy trashes it

step4: you make a new one and place it in the napkin dispenser (away from the cleaning boy's sight)

step5: evil laugh

story continues tomorrow 8:00 pm