965malls

brand positioning is one of the fundamental laws of advertising, if you do not position yourself in the mind of the consumer he will not be able to form a certain perception of your brand - when you talk to a young audience you should take an irreverent brand positioning with an anti-establishment reputation, and that's what 965malls.com is all about, see.. no dogs, no cycling and no 965malls.com - now that we have an outlaw positioning in the mind of our young consumers we can be sure that this brand will continue to live "evilly" ever after..

part 7: brand positioning

step1: head to the nearest mall around you

step2: write your blog on a post-it note

step3: put the note up on the evil sign to associate with evil actions

step4: evil laugh

Previous crazy little evil plans: (Part1) (part2) (part3) (part4) (part5) (part6)

guerrilla marketing campaigns are unconventional and they usually target consumers in unexpected places creating a unique, engaging and memorable brand experience - toilet advertising is a good example of guerilla marketing, but unfortunately it is often misused like this soap brand who is trying to catch the consumer in a very wrong moment - who would read an ad when he is rushing TO the toilet cabin? in our professional opinion, a smarter use of guerilla marketing is catching the consumer when he is walking OUT of the toilet cabin as research has shown that consumers are more receptive to a message after an "aaaahh" and not during an "agghhhh"

part 6: toilet advertising

step1: head to the nearest mall around you

step2: write a clever message on a piece of paper "once you took that dump, leak or both, you can focus and remember 965malls.com"

step3: underline your blog name or use bold fonts if you have a problem drawing straight lines

step4: remember your social cause and reinforce your positioning by adding an environmental friendly message - "save a tree, do not trash this message"

step5: put your message up inside the toilet cabin as explained in the introduction and as per the research findings

step6: evil laugh

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1) (part2) (part3) (part4) (part5)

part 4 - join a social cause

step1: write your blog on post-it notes

step2: leave a smart message that positions you as a friend to the environment and hide your primary goal - "recycle now, stick this post-it note on the car next to you.."

step3: place the post-it notes on the vehicles parked in the marina crescent

step4: watch earth-loving people do the job for you, the multiplier effect

step5: evil laugh

step6: strong wind blows unexpectedly

step7: back to step1

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1) (part2) (part3)

part 2 - tag along advertising

step1: you cut an A4 paper into small pieces

step2: you write your blog name on a handful of strips

step3: you head to starbucks, grab a couple of magazines and staple your strip ads on page 3

step4: you come across an ironic ad that says just say no to unaudited media and staple your strip ad there

step5: you return the magazines where they belong to

step6: evil laugh

story continues tomorrow 8:00 pm

Previous crazy little evil plans: (Part1)