brand positioning is one of the fundamental laws of advertising, if you do not position yourself in the mind of the consumer he will not be able to form a certain perception of your brand - when you talk to a young audience you should take an irreverent brand positioning with an anti-establishment reputation, and that's what 965malls.com is all about, see.. no dogs, no cycling and no 965malls.com - now that we have an outlaw positioning in the mind of our young consumers we can be sure that this brand will continue to live "evilly" ever after..
part 7: brand positioning
step1: head to the nearest mall around you
step2: write your blog on a post-it note
step3: put the note up on the evil sign to associate with evil actions
step4: evil laugh