though i am in beirut relaxing, a friend sent me this press release which appeared in alqabas last wednesday and asked me to check the video on youtube - at first i wondered what was wrong, i watched the video twice but i did not notice anything, but then it strikes me, the number of views was a far cry from what was communicated in the press release, the number were somewhere between 10,000 and 13,000 and not 90,000!!
anyway, i gave the subject a few days and visited kfh's youtube channel again yesterday, but the number of views was still on a different planet, 15159 as scene in the snapshot below.
what's ironic is that the press release talks about the bank wanting to forge a relation of trust with its customers during the holy month of ramadan! i guess the first step towards that goal is to be transparent with the customers and the public at large, when it comes to the social media conversions. any other explanation on this? i am quite puzzled! you can check the video here.
update: kfh was referring to humood alkhudher's youtube channel and not the bank's - that page has the numbers right, you can check the video here.
thanks for the update waleed.