Cool idea from NBK!

i passed by sultan center yesterday and as i reached the cashier, i spotted this custom-made "next customer" promotion bar by nbk - awesome idea and a great trigger at the point of purchase - basically the bar informs you that you can win your purchases (up to kd 200) if you use your credit card.

i asked the lady at the cashier if this is working, and she informed me that nbk customers are actually using their cards and that the promotion bar is doing its job - i believe this is a great idea for small budget campaigns, instead of spending a lot of money in the newspapers you can reach the customers at the relevant moment of truth.

you can read more about the nbk promotion here.

    14 Responses to “Cool idea from NBK!”

    1. moe22 says:

      good idea. did you use yours?

    2. 965malls says:

      i wish, i didn't have it on me

    3. mishmash says:

      very effective, is it only at sultan center? which one?

    4. 965malls says:

      it's in every sultan center store and coops, actually if you visit the promotion page you can download the list – here you go:
      http://www.kuwait.nbk.com/Offers/$Document/SuperMarketOf...

    5. Pinkish says:

      Nice..

    6. Kman says:

      Smart investment!

    7. Sarah says:

      That's what you're eating whilst your wife is away?

    8. Tazman says:

      Oh more ads when is this all gonna stop.. bombardment.. bombardment !!

    9. habashy says:

      CHEAP!!!!!!!!

    10. habashy says:

      I love your support to this bank.. its great. u work there by any chance!

    11. 965malls says:

      what support? i spotted this nice promo and it happened to be done by NBK! i am hardly supporting myself with food whilst my wife is away!

    12. 965malls says:

      he he.. these are not my purchases, i was right behind that lady

    13. 965malls says:

      smart!

    14. DanahB says:

      this one doesn't annoy me it is so personal and no one sees it but yourself , it is quite discrete

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