this lamborghini could be yours.. starting today and until jan 6, for every kd 50 you purchase at excite you get a chance to enter a draw and win this dream car.. now that you've met, the next move is yours!
Meet the 50 KD Lamborghini
November 23rd, 2010
My Crazy Little Evil Plan – Part 7 (final episode)
November 23rd, 2010
brand positioning is one of the fundamental laws of advertising, if you do not position yourself in the mind of the consumer he will not be able to form a certain perception of your brand - when you talk to a young audience you should take an irreverent brand positioning with an anti-establishment reputation, and that's what 965malls.com is all about, see.. no dogs, no cycling and no 965malls.com - now that we have an outlaw positioning in the mind of our young consumers we can be sure that this brand will continue to live "evilly" ever after..
part 7: brand positioning
step1: head to the nearest mall around you
step2: write your blog on a post-it note
step3: put the note up on the evil sign to associate with evil actions
step4: evil laugh
Previous crazy little evil plans: (Part1) (part2) (part3) (part4) (part5) (part6)
How does a Maserati sound in a Mall?
November 23rd, 2010Why is Genki so cranky?
November 23rd, 2010
What's hot: genki sushi turned out to be a neat restaurant with a nice location at arraya - cool promotion offering 30% off for late lunch/early dinner meals from 4:00pm to 6:00pm - expanding into family segment by offering genki kids
What's not: genki logo is horrible, especially on that brochure where genki gives happy children angry looks! don't eat my sushi :( is this the reason genki is so cranky or is it because arraya is a business oriented mall?
Brilliant!
November 23rd, 2010
In-mall taxis? Anyone?
November 22nd, 2010
according to almabani, 35% of the avenues’ phase 3 has just been completed and the first shops will start mushrooming as soon as quarter 2 and quarter 3 of 2011 - the built space is going to be huge more than 450,000 m2 across 6 zones, the grand avenues a 25m wide and 650m long street will be the spinal cord of phase 3 that will also host an old Kuwaiti souk and an interesting area for the youth to express their ideas in dedicated exhibition halls and restaurants - so guys, more walking awaits you unless somebody starts in-mall taxis at the avenues just like the ones you see at airports, anyone interested?
My Crazy Little Evil Plan – Part 6
November 22nd, 2010
guerrilla marketing campaigns are unconventional and they usually target consumers in unexpected places creating a unique, engaging and memorable brand experience - toilet advertising is a good example of guerilla marketing, but unfortunately it is often misused like this soap brand who is trying to catch the consumer in a very wrong moment - who would read an ad when he is rushing TO the toilet cabin? in our professional opinion, a smarter use of guerilla marketing is catching the consumer when he is walking OUT of the toilet cabin as research has shown that consumers are more receptive to a message after an "aaaahh" and not during an "agghhhh"
part 6: toilet advertising
step1: head to the nearest mall around you
step2: write a clever message on a piece of paper "once you took that dump, leak or both, you can focus and remember 965malls.com"
step3: underline your blog name or use bold fonts if you have a problem drawing straight lines
step4: remember your social cause and reinforce your positioning by adding an environmental friendly message - "save a tree, do not trash this message"
step5: put your message up inside the toilet cabin as explained in the introduction and as per the research findings
step6: evil laugh
story continues tomorrow 8:00 pm
Previous crazy little evil plans: (Part1) (part2) (part3) (part4) (part5)
Poll
November 22nd, 2010
A quicky…
November 22nd, 2010
Some grow-up, others grow younger
November 22nd, 2010
in an earlier post, i noticed that lacoste is going younger and colourful appealing more to the benetton generation - this week i couldn't help but noticing that benetton on the other hand has matured drifting away from their youthful and vibrant colour world - the side by side window display is quite confusing, no?
My Crazy Little Evil Plan – Part 5
November 21st, 2010
promotions are the most successful forms of advertising in kuwait, hence if you don't plan for promotions your campaign will not easily sell, be generous and give customers something they will value and make sure EVERYBODY WINS!
part 5: promotion
step1: cut a piece of paper into small tabs
step2: write your catchy promo message focusing on the FREE gift, i.e nice branded bookmarks
step3: write your blog on the little tags, rather on the nice branded bookmarks
step4: post the ad on the sultan center message board
step5: evil laugh
story continues tomorrow 8:00 pm
Previous crazy little evil plans: (Part1) (part2) (part3) (part4)
The Mother of all Whatchamacallits!
November 21st, 2010
this kids shop has captured one of the largest shares of the french infant and children's clothing market, offering high-quality, fashionable garments at low prices hence the name "from the similar to the same" - what shocks me is that nearly all of the company's success has been built on word-of-mouth advertising - come on! how can a name like "du pareil au meme" find its way to word of mouth when it is already a mouthful!! how about "same-same" as an abbreviation?
